BeyondTrade.
No longer strangers, but partners.
Connecting the hands that nurture the soil directly to the hands that nourish the home.
Transaction
The Invisible
Sabotage.
While families struggle to afford food, farmers are forced to throw away their harvest. This isn't just bad luck—it's a systemic failure.
Artificial Scarcity
Cartels and hoarders manipulate supply to artificially inflate prices. Traders buy low from farmers and sell high to consumers.
Predatory Pricing
Farmers often receive less than 20% of the final retail price. No data means selling at a loss while markets hike prices up to 300%.
Systemic Waste
Due to poor logistics and lack of demand forecasting, tons of produce rot in the fields. Spoilage drives up costs for everyone.
The Great Disconnect
The Farm
Fresh & Vital
Passes through 5 different hands...
Your Kitchen
Lost Vitality
Duruha exists to restore the ancient bond. By using data to predict demand before a single seed is planted, we eliminate the risk of waste. By printing the farmer's income on every receipt, we eliminate the shadow of exploitation.
Direct-to-Farmer
No middlemen. No brokers. We built a digital highway that connects your kitchen directly to the specific harvest of a verified farmer.
Open-Book Pricing
Radical transparency. See exactly how much goes to the farmer (60%+), logistics, and packaging. No hidden margins.
Community Impact
Every purchase builds rural economies. We actively route excess produce to community soup kitchens to ensure Zero Waste.
Truth written in
Ink & Soil.
"We stripped away the hidden traders and built an open ledger. Fair pricing is no longer a myth, but a documented reality."
Our Promise
The operating system of a fair economy.
Zero-Waste Protocol
We eliminate the industry-standard 40% spoilage by aggregating demand before planting begins.
Radical Transparency
We validate origin and cost breakdown on every receipt, building a high-trust marketplace.
Protected Margins
We ensure farmers receive a dignified share (>60%) of the retail price, decoupled from predatory trader fluctuations.
Synchronized Supply
We optimize logistics for speed, reducing farm-to-table time to under 24 hours.
Regional Sustainability
We prioritize local production to reduce carbon footprint and strengthen islands food security.
Signed & Sealed
This is our irrevocable covenant with every farmer and family we serve.
Duruha
/du-ru-ha/nounA philosophy of abundance and connection, disguised as a technology company.
Hindi Root
The Enigma
(from "Duruha")A puzzling thing, beyond imagination. We solve the impossible complexity of the food supply chain.
Kinaray-a Root
The Abundance
(from "Duro")Meaning 'plenty'. Our technology ensures harvest abundance is calculated, predicted, and never wasted.
Bisaya Root
The Connection
(from "Duha")Meaning 'two'. The Farmer and The Consumer. We are the bridge that finally connects these two hands.
The Guild
The hands behind the harvest.
The Voice
Community Lead
I have observed that palay is sold at a very low price by farmers, but once it becomes rice, its price doubles. This inspired me to pursue the idea of building a direct bridge between farmers and end consumers. By doing this, we can eliminate unnecessary middlemen who significantly increase the cost of fresh produce.
The Architect
Tech Lead
My family once lived the life of farmers, and I learned early that hard work doesn’t always lead to fair reward. Today, I code with those memories in mind. We’re building an app that removes the middleman and gives farmers a direct path to consumers, so the people who feed us can finally benefit from what they grow
The Cultivator
Agricultural Lead
After carrying and transporting 55kg of bananas from the farm to our house, and finally to the market, we sold our harvest for just 15 pesos. A little while later, my mom and I found out that the trader resold them for 30 or 40. Seeing that price gap made me hate the business side of farming that day.
The Strategist
Operations Lead
To give the farmers and children a better and healthier future, I speak not just from ideals, but from experience. Growing up, I witnessed how unhealthy lifestyles slowly took their toll on people I love. This is why I believe change must start now, especially with farmers and children.
Our Journey
Building the Solution
Realizing the urgency of the problem, we formalized the team. We are now building the Minimum Viable Product (MVP) and looking for strategic partners to bring Duruha to market.
Feeding the Future, Fairly.
To dismantle the opaque layers of the food supply chain and replace them with a system built on radical transparency.We exist to ensure farmers earn a living wage and consumers know exactly what they are paying for.
100%
Traceable
0%
Hidden Fees
Email Us
lmrtamayor@gmail.com